AFOS Media comprises of PR and Media Relations, TV production and Distribution and operation of the afos.com website. These avenues are utilized to reach the masses through the relationships built with Broadcasters, media outlets and publications.
AFOS produces a series of one-hour programmes which are aired over the Star Sports and Ten Sports networks Pan Asia as well as multiple terrestrial channels in China, South East Asia, the Middle East and Europe, covering an estimated 1.7 billion households and a total cumulative audience of 223,013,003*.
Through the years, AFOS has seen phenomenal growth in media coverage and media attendance received.
News of the event is regularly carried in 297 publications, in 10 main languages, recording a total coverage worth an astonishing US$10.2 million, (not inclusive of advertising value).
The increase in awareness of the AFOS events is in part due to the internet and its growth as a media. The afos.com website updates readers on the latest news, results, championship standings, race schedules, calendar, circuit information, rules & regulations, TV listings and other relevant information. Information and background of the drivers is also available on the site.
Further improvements are being made to the site to bring exclusive audio interviews from the circuit, video race footage, press conferences and promo videos.
* Sports marketing surveys analysis 2005 (Nielson Research / TNS)
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